Aya Peterburg

Managing Partner

Where we came from, and where we are now, is never an indication of where we are going next.

I have always been drawn to entrepreneurs and limitless possibility. It is why I started to invest and eventually launch my own fund.

I am fascinated by the early stage when you get to explore and refine the story.

Knowing how to communicate the needs of my portfolio companies to investors and new business opportunities is where I thrive. It combines non-linear thinking, passion and a great network.

When I meet a team with a real vision, within ten minutes I am already visualizing who they need to meet and how I can help them.

I love the gym, it’s probably the only time I have for myself.

Nothing makes me forget to eat! I love coffee and sweet things.

Haim and I work together as one highly synchronized organism that brings different perspectives to the table.

Even in this great era of AI, it’s still humans that know how to apply knowledge with a sense of logic, creativity, and understanding in a real-world way. It truly is magic.

Tenacity and patience may seem to contradict each other but it is how I spend my day.

I was 20 years old when I travelled to Dharamshala and happened to meet the Dalai Lama’s personal translator at a local monastery who began teaching me the philosophy of Buddhism. He once said, “The trouble is that you think you have time.” I try to make good use of it.

From an early age, my father was an entrepreneur. I saw the challenges he faced and his resilience. It has had a lasting impact on me.

The sky is not the limit. Your mind is.